Privacy Policy for Shorts Industries Ltd

At Shorts Industries Ltd (Shorts), we are committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information from visitors to our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure. Please check this page occasionally for updates. By using our website, you agree to be bound by this Policy.

Who Are We?

Shorts is one of the leading suppliers to the UK and Irish Lift Industries. Due to Health and Safety regulations, we are restricted to supplying only to Lift Installation and Service Companies, self-employed Lift Engineers, or Lift Engineers subcontracted to a Lift Company within the UK and Ireland.

Shorts Industries Ltd is a registered company (no. 1670669) with a registered address at Bradford Business Park, 6 Station Road, Bradford BD1 4SF. We also have an office at Unit 1, First Floor, 1 Cobden Court, Wimpole Close, Bromley BR2 9JF.

How Do We Collect Information?

We collect information when you:

• Enquire with us or use our website (e.g., contact us about products, register for an Online Trade Account, place an order, request information, or register for newsletters).
• Send an email to our General Enquiries (info@shorts-lifts.co.uk) or individual employee inboxes.
• Submit a web form on our site.
• Call us (note that we do not record phone calls).
• Apply for an Online Trade Account or place an online order.

What Type of Information Is Collected?

We may collect the following information:

• Email: When you contact us via email, we collect your email address, name, job title, contact number, and any information in your email signature.
• Web Forms: Information collected includes your name, company name, email address, and phone number.
• Phone Calls: We may collect your name and contact number during the conversation.
• Online Trade Account: We collect your name, email address, job title, telephone number, username, company name, and company address.
• Online Orders: Information collected includes your name, company name, contact information, shipping address, and any order notes.
• Marketing Communications: We collect your email address and related information from inquiries, requests, or orders.

How Is Your Information Used?

We process personal information for various business purposes, including:

• Processing Online Trade Account applications.
• Responding to requests for information or orders.
• Fulfilling contractual obligations.
• Sending marketing communications about our products and services.

Double Opt-In

To ensure valid email addresses, we operate a Double Opt-In process for Online Trade Account applications. This involves confirming your request via email before processing your application.

Profiling

We may analyze your personal information to create a profile of your interests and preferences for relevant communications. This may involve external sources to enhance our understanding.

Data Retention

We regularly review our retention periods for personal information and will hold your information only as long as necessary for the relevant activity or as outlined in any relevant contract.

Access to Your Information

We do not sell or rent your information to third parties or share it for marketing purposes. We may share your information with third-party service providers only to complete tasks on our behalf and will ensure they keep your information secure.

Your Rights

You have the right to:

• Object to our processing of your personal information.
• Opt-out of marketing communications.
• Request a copy of the information we hold about you.

If you have any complaints or issues regarding our processing of your personal information, please contact us at privacy@shorts-lifts.co.uk.

Security Precautions

We take steps to protect your personal information. Sensitive information is encrypted using 256-bit SSL encryption. However, no method of transmission over the Internet is 100% secure.

Links to Other Websites

Our website may contain links to other organizations. This privacy policy applies only to our website, so we recommend reading the privacy statements on other sites you visit.

Transferring Information Outside Europe

Your information may be transferred outside the European Union (EU) as part of our services. We will take steps to ensure your privacy rights are protected.

Website Recording

Our website uses Force24 Marketing Automation and Bitrix24 CRM platforms to track visits and submissions. The collected data is used internally to improve our services.

Review of This Policy

We regularly review this Policy. Last updated: October 2024. For questions regarding this Policy, please contact us at privacy@shorts-lifts.co.uk.